Google have recently announced that using HTTPS effects your position in its search results. This means simply adding a SSL Certificate to your hosting and using HTTPS means better results.
Whilst only a small ranking factor at the moment, Google has said it wants to make the web more secure and this will mean in the future it could be a much bigger ranking factor.
We all know the world of SEO is complex, so adding a little trick like this could mean ranking higher than your competitors.
Hypertext Transfer Protocol Secure (HTTPS) is an encrypted communication protocol that secures the connection between a website and a visitor’s web browser. By default most sites use HTTP which is a unencrypted connection to the website.
If you look at the address bar for FreshSites, you will see we have https:// in it and the green padlock. If you click the padlock you will see our SSL Certificate information. This means our site is secure, and gives us a great little SEO boost.
A SSL Certificate is a certificate that verifies the connection from the server to your browser is secure, and encrypted. Every website running HTTPS must use one.
The process is pretty simple here at FreshSites, simply purchase a SSL Certificate and we will install it for you, and tell your website to use HTTPS connections.