These days more and more retailers are adding or moving to online stores, and they’re always looking for ways to sell or market themselves online. Online selling is a corner of the internet that is growing quickly, with no signs of slowing down, and it’s a great way to reach a wide customer base.
Small sellers may not have the infrastructure to support sprawling websites like major retailers do or the budget to pay developers, but they still want to stand out from the crowd. WordPress is one option for filling that niche, as a number of its themes are being designed with eCommerce in mind. Here is a list we've compiled of our favourite eCommerce themes, running the gamut from simple online stores to multipurpose websites. You're sure to find something here that will meet your online selling needs!
Succeeding in e-commerce requires expert knowledge – of your products, your customers, and especially when creating a fantastic-looking website. There are plenty of resources out there to cover the first two, and for your website, Get Bowtied’s Merchandiser could be the ideal solution.
Powered by WooCommerce, this theme has been designed with simplicity and streamlined functionality in mind. Layouts are tweaked directly from the Customizer, with design options including a handpicked selection of Google Fonts, a customizable header, and a mega menu for feature-rich navigation. If you have more specific layout requirements, Merchandiser comes bundled with the Visual Composer plugin, enabling you to build your pages using a drag-and-drop interface.
Overall, if you’re looking for a theme that can offer comprehensive functionality with powerful design options, you’ll need to call in the experts – and with Merchandiser, Get Bowtied is arguably leading the way.
Almost every e-commerce store owner knows the value of using the right images to promote products. However, sales depend just as much on the design of your website as they do on the quality of your product photography. Fortunately, TheGem has you covered.
While this theme is marketed as a multipurpose solution, TheGem offers full design integration with WooCommerce. There are a number of prebuilt layouts included, and by employing the bundled Visual Composer plugin you can create almost any layout to match your unique requirements.
TheGem showcases products beautifully. A neat rollover effect reveals an alternative image when a site visitor hovers their mouse over the product thumbnail. In addition, product pages include a review section, counters to show off product statistics, and an Add to Wishlist button.
Shopkeeper is a gorgeous multipurpose eCommerce theme, striking in its simplicity and bold design. The homepage contains a full-screen in-your-face slider, courtesy of the included Slider Revolution plugin, which makes this theme the perfect choice for wowing your visitors.
If the full-page slider packs too big a punch for your taste, you can easily change it – Shopkeeper comes with 10 different homepage layouts, plus a pre-built “coming soon” page. In addition, it provides dozens of layouts for shop pages, product demos, portfolio, blog and others (even a wishlist). And with a wide range of header styles and fully customizable design options, you'll have no problem creating the look you want for your site.
Similar to many other themes, Shopkeeper is fully integrated with the WooCommerce plugin and supports translation with the WPML plugin. It's extremely easy to navigate and is also responsive to screen size. And it's easy for you, the site owner, to get help with the extensive documentation, regular updates and a committed support staff.
A key element of any successful e-commerce site is a hassle-free user experience. If potential customers can’t navigate your storefront easily, they’ll likely go elsewhere – impacting your sales and profits. By taking advantage of Flatsome’s powerful design capabilities, your website can offer users an enjoyable and easy shopping experience.
Flatsome is based around the bundled WooCommerce plugin and combined with the built-in page builder, your website will have enough customization options under the hood to satisfy all but the most demanding of designers. Flatsome also incorporates a slider element into its page builder, rather than offering one as a bundled plugin – further increasing the creative power at your fingertips.
Flatsome’s functionality can be expanded further with two optional plugins – one that adds a user wish list, and the other incorporating a live search function into your site.
Marketed as the ultimate WooCommerce theme, Nitro is certainly a theme worth checking out. It includes templates for fashion, electronics, furniture, sports, and jewellery, with three new designs released each month. All the designs are minimalist and clean, putting the focus on the products.
Nitro complements its attractive design with powerful eCommerce functionality. Built-in features include promo popups, live search, out of stock alerts, wishlists, and size charts. It supports a variety of page layouts and is compatible with the Visual Composer plugin for all your design customization needs.
Visual appearance matters a great deal when building an e-commerce store. Since customers can’t interact with your products, all they have to go on is what they can see. That’s why Neto helps you present both your business and products in a stylish, modern way.
Fortunately, you don’t have to sacrifice control over your site to achieve an awesome look. Neto offers plenty of features to help you fully customize your online store. This includes support for several page builder plugins, a number of theme options, and a ton of colour choices and settings. You’ll also get access to a flexible page customizer and custom widgets that make it easy to create just about any layout you desire.
Of course, once you draw potential customers in with your design and products, you’ll need to provide a smooth user experience if you want them to stick around. Neto has you covered here as well. This theme is SEO-friendly and designed for maximum speed and performance. If you do need some assistance, the developers offer support through their dedicated forums.
Flatshop is a beautiful e-commerce theme from Themify with a minimal design.
Not all e-commerce themes look good with minimal designs, but Flatshop pulls off the effect quite well. The theme has a unique type of navigation — alongside the top menu is a menu icon. When that icon is clicked, a whole new menu appears on the side of the display in a linear format.
Themify's famous drag and drop page builder is included in this theme, along with a fullscreen slider. Once integrated with WooCommerce, the theme allows you to custom style each one of the products you add to your shop. A product lightbox allows front-end users to glance through the major features of a product without having to redirect to a new page.
In today’s competitive market, an e-commerce website has to do more than merely present a functional storefront; it also needs to be stunning to look at. With the astonishingly popular Divi, there’s plenty of power on hand to create a gorgeous looking online store.
Divi is an immensely popular theme, suited to all manner of applications. However, when coupled with the bundled WooCommerce plugin, it’s transformed into an e-commerce beast. The native drag-and-drop page builder (called the Divi Builder) enables you to get your hands dirty when designing layouts, with an almost limitless array of options at your disposal. For those who wish to get up and running straight away, there are a number of pre-built layouts, covering homepages, portfolios, e-commerce storefronts, and much more.
In a nutshell, Divi’s versatility is its greatest asset – and there are thousands of existing customers who feel the same way. If you’re looking for a powerful and popular theme for your e-commerce website, it is one of the very best on the market.
While minimalism might not initially seem the most natural fit for an online store, it can be ideal since it puts the focus entirely on your products. For example, Claue is a simple, minimalist theme that’s specifically geared towards fashion stores.
Claue is all about showing your products off to visitors and encouraging them to buy. You can enable customers to select different product variations such as colour and size and then view corresponding images. Also, you can easily create product bundles and promote items that are frequently bought together, to encourage visitors to add more to their cart. To bring more customers to your store in the first place, you can integrate it with social media and promote your products over your feeds.
What’s more, there are plenty of options that will help you build and customize your shop to your exact requirements. To begin with, there are many demos to choose from, and numerous theme options to personalize your site. You can use Visual Composer to include product details and even videos, and if you want you can easily add filters that enable customers to search for items with specific attributes.
Atelier delivers a high-end look that you'd expect from a premium eCommerce theme. As its name suggests, this theme serves as a studio for creating and displaying your products or services. It comes equipped with a variety of tools you can use to design your site the way you want.
Atelier includes and supports a number of popular plugins, such as Yoast, BuddyPress, Visual Composer, Gravity Forms, Revolution Slider and Go Responsive Pricing Tables. It also has a large number of layouts to choose from, with seven demo's, three product pages, 10 headers and more. Shortcodes and a child theme are included as well for easy customization.
With its slick parallax effects and responsive, retina-ready design, Atelier brings a 21st-century twist to a craftsman's workshop. It's excellent for selling almost any type of product, from art prints to food to magazines. And as it’s built with HTML5, pages are clean and quick to load.